All About BitTorrent Bundles

http://nofilmschool.com/2013/05/bittorrent-bundle-decentralized-distribution-marketing
Van Hove, M. (2013, May 14). Introducing BitTorrent Bundle: Pioneering Decentralized Digital Distribution & Marketing. Retrieved January 7, 2015, from http://nofilmschool.com/2013/05/bittorrent-bundle-decentralized-distribution-marketing


"No film school" is a forum for aspiring filmmakers and film fanatics alike, with a vast array of information ranging from production, to marketing and distribution, and so much more.  Articles are posted on this site in the style of a blog, providing the newest information on an abundance of current topics in the film industry.  This  particular article from the website is titled "Introducing BitTorrent Bundle: Pioneering Decentralized Digital Distribution and marketing."  Not only is this lengthy title quite catchy due to its alliteration, but it is also gives a hint of how jam packed the article is with a ton of exciting information.  Readers are introduced to a new platform for independent film makers to distribute their work.  The BitTorrent program and company, once accused of being a tool for "piracy," is attempting to cleanse its reputation.  This article, conducted as an interview with VP of marketing Matt Mason, informs about the company's vision of providing innovative work and a powerful vision as an ally of independent work within entertainment industries such as film.

Important Quotes Explained:

featuring the words of Matthew Mason, Vice President of Marketing at BitTorrent



1. " BitTorrent Bundles provide a way for creators large and small to have all the advantages of the peer-to-peer protocol while also maintaining control over their content by creating 'gates' that must be unlocked by the consumer."
• This quote basically encompasses the platform and purpose of this innovative program, which links independent producers and consumers in a decentralized way never done before.
2. "The internet is a completely decentralized system and I think the big problem we have in terms of transferring the physical business model of selling content into the digital world is that we apply these physical constraints and think about centralized models and stores, when in fact that's going against the grain of how the entire internet works."
• The problem with centralized resources on the web is that the internet was never meant to be focused.  By nature, it is decentralized, so it only makes sense that tools of distribution on the web learn to adapt.  Mason and his team see BitTorrent as the logical step of progression during a modern era of converging technology and communication.
3. " The best way to stop piracy is to compete with it, there's no fighting it. You just get in this endless futile game of whack-a-mole. We do everything we can to point people towards good content and we feel that's the best way to combat piracy."
• In essence, this quote explains how the BitTorrent Company considers itself a competitor against piracy forces within modern entertainment. The only way of stopping piracy is to find a better alternative which uses technology for the purpose of interaction between creator and consumer.  This ballsy approach is exactly the one that Mason claims BitTorrent plans to take.
4. We're going to solve distribution. The biggest problem for the future of filmmaking in the digital realm is marketing. Learning to do relationship-based marketing with audiences, learning how to release things online is going to be the biggest challenge of the next 10 years, it's not gonna be distribution, it's not gonna be piracy.
• This quote reveals BitTorrent Bundles as a modern tool created to combat future threats in the media.  In a way, this approach is not only innovative, but also proactive.  Matt Mason and his colleagues sense a change in the importance of marketing within a digital atmosphere, stemming from self distribution and eradicating piracy by appealing directly to consumer audiences.

To keep it simple...

BitTorrent Bundle is an entertainment distribution network that has been a legitimate company and enterprise ever since 2004.  Unfortunately for the brand, BitTorrent has become synonymous with piracy as new advances in technology make it easier for consumers to access products of entertainment without paying.  These actions, that are so common in the 21st century, are exactly what the BitTorrent platform is trying to combat.  BitTorrent is innovative in the sense that it was one of the first programs to adapt to the decentralized model of the internet, making it just as easy for consumers to access pieces of media.  However, direct interaction between the producer and consumer provides monetary gain as well as exposure for the creator of the media content.  While piracy sites succeed in cheapening the work of filmmakers by giving out their work for free, BitTorrent bundles enforce consumer contentment and producer payback.  Both sides benefit from the interactive setup of the program.

From what it sounds like, BitTorrent Bundle is flipping the norms of film entertainment, distribution, and marketing on their heads.  According to Vice President of marketing, Matt Mason, if the only way to eradicate piracy is to compete with it, then this program is the closest technology has come to decentralized entertainment interaction.  This refreshing take on modern technology contributing to film distribution is derived from an impassioned point of view, as well as a drive to eliminate the negative connotations with Piracy that BitTorrent had acquired.

In the second posting on this blog, "Film as We Know it", modern forms of self/direct/alternative distribution through technology were listed and discussed.  Incidentally, BitTorrent Bundle was one of the most popular and well reviewed programs for self distribution according to many aspiring film makers and consumers on this site.  It is hard to believe how BitTorrent garnered a flawed reputation, with a false stigma that this influential program was just another form of piracy.  On the contrary, the BitTorrent bundles enterprise prides itself in empowering creators and consumers alike, benefiting both sides of the chain in the film entertainment industry.  Not only can filmmakers and film lovers easily interact and share product as well as feedback with one another, but the movie makers are able to generate money which would have been impossible to earn if the work had been distributed through piracy...

 

 

Stay tuned for the next posting which will explain how and why BitTorrent bundle is trying to help Sony pictures in distributing the prematurely released film, "The Interview."